Flyer Marketing Case Study #1: How I Made £13.5K with a 2,380% ROI

While everyone's shouting on Instagram and dumping budgets into Meta Ads, I tried something wildly simple: printing flyers.

I used this picture of the Aston Martin on the back of my business card because it's a memorable image.

£546 later, those flyers helped me earn over £13,500, landing paid jobs with race teams, sponsors, and car auctions.
Here's how one bold offline flyer marketing strategy outperformed digital tactics—and how you can replicate it.

🎯 Background: Building from Zero

Version 1 of my flyer, handed out at car meets and Oulton Park

After launching Vivid Media Cheshire, I knew I needed real-world visibility. Instead of relying solely on Instagram or ads, I wanted print materials that felt premium and sparked real conversations at events.

I designed sleek business cards and started distributing them during car meets, races, and track days like those at Oulton Park.
Every conversation was a touchpoint. Every photo became social proof.

🧠 Flyer Strategy That Worked

During the 2020 lockdown, I created a flyer with:

Premium feel and layout
Clean design and strong visual hierarchy
A notes section for buyers or collectors to use
Personal touches like photos of my dog and high-impact cars

Back of Version 1 Flyer – Designed for real conversations

Key Image Choices

Hyundai i30N — for cover drama and composition
Audi TTS — lit to show paint texture
Dalmatian + Porsche 911 — for engagement
Chevy 3500 — standout custom truck build

These weren't just flyers. They were mini‑portfolios with a purpose.

🚀 First Breakthrough Client

Junior Saloon Car Championship Citroen Saxos

Thanks to my Dad handing a flyer to someone in JSCC team clothing, I landed my first paid shoot in October 2020. That flyer led to:

The JSCC Scholarship shoot (April 2021)
Trackside work at Knockhill Circuit
A surprise second client, Bathgate Silica Sand, after a chance encounter

A single flyer turned into multiple contracts and referrals—all because I showed up prepared.

📬 Why Physical Marketing Still Wins

Bathgate Silica Sand Superbike Sponsor Photoshoot

People remember what they can touch. My flyers broke through the digital noise and:

Led to £13.5K in tracked revenue
Attracted sponsors, race teams, and classic car collectors
Proved that authentic branding + great timing beats big ad budgets

🟨 Ready to Turn Prints into Profit?

Want the full breakdown on how I turned £546 into over £13.5K without a single paid ad?

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No fluff, just what's worked.

I kept costs low (£546 total) and returns high. That's a 2,380% ROI without social ads or influencers.

🔗 Related Case Studies

What to Do Next

Continue through the series to see how this work develops in practice.