How I Turned £546 into £13.5K With Flyers: Year-by-Year ROI Breakdown (2021–2025)
How one offline flyer campaign grew from a single print run into £13.5K in client revenue. Real data, key lessons, and why print marketing still works in 2025.
One flyer got me started.
The third? It fuelled my highest-earning years yet.
📦 Third flyer design
📈 Year-by-year revenue (2021–2025)
💡 The moments that worked — and didn't
This isn't theory. It's £13.5K made from £546 in print costs.
🚀 Flyer V3: Built to Scale
By early 2023, I'd levelled up my content and my clients.
I had repeated work with Car & Classic, stronger visuals, and better grammar. Time to scale.
Flyer V3 Goals:
- More varied, premium images
- Tighter writing
- A show-stopping cover
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I chose each image to create emotion, not just fill space.
⚠️ NEC Show Roadbump
Right before the NEC Autosport International, Vistaprint emailed me:
"Can't print in time."
I called, got it sorted, and got refunded.
But by show day, only the old flyers were ready.
The NEC didn't deliver many leads, but it was still worth attending. I met passionate people and saw the best of motorsport tech — still a win.
📉 The Client Who Didn't Pay… At First
Not every lead is golden.
Bidding Classics found me via LinkedIn. I delivered the work. Then came the silence.
Like other photographers, I chased overdue invoices and eventually had to file a CCJ.
It worked — I got paid. But it reminded me that not every flashy brand respects your time.
That experience sharpened my filters. Now I vet leads more thoroughly and focus on clients who value the craft.
💰 Flyer Revenue by Year
From £780 in year one to nearly £6K in year three — proof that smart print strategy and persistence can outperform paid ads.
2021 — £780
- Hampson Auctions
- JSCC
- Bathgate Silica Sand
- Vauxhall VXR
- Audi TTS
2022 — £3,590.59
- Hampson Auctions
- Northwest Motor Auction
- Car & Classic
2023 — £5,968.47
- Hampson Auctions
- Car & Classic
- Historics Auctioneers
- Bidding Classics
2024 — £2,099.55
- Hampson Auctions
- Car & Classic
2025 — £1,124.31 (to July 2025)
- Hampson Auctions
- Car & Classic
Total revenue from flyers: £13,563.92 — a 2,380% ROI.
🧩 Key Takeaways
- Flyers made me visible in high-trust spaces.
- My portfolio fed word-of-mouth.
- Referrals snowballed into real money.
- I shifted from lead-chasing to upskilling in digital marketing, but flyers kept working in the background.
That's how I turned £546 into £13,563.92 — a 2,380% return.
Without Google Ads, Meta boosts or influencers.
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